August 15, 2025

Discovering Gueliz: Marrakech’s Modern Heart Where History Meets Contemporary Life

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Let me take you on a journey through one of my favorite neighborhoods in Marrakech – a place that perfectly captures Morocco's beautiful blend of past and present.

When I first moved to Morocco, I was immediately drawn to the bustling energy of the Medina with its ancient walls and labyrinthine souks. But it wasn't long before I discovered Gueliz, and honestly, it felt like finding a hidden gem right in plain sight. This vibrant district has become one of my go-to places in Marrakech, and today I want to share why it should definitely be on your Marrakech itinerary.

A Glimpse Into History

Gueliz isn't just another modern neighborhood – it's a living piece of history. Created during the French protectorate in 1931, this area was originally designed for Europeans living outside the ancient Medina walls. The name itself comes from Jbel Gueliz, a nearby hill that served as a military base during that era.

What I find absolutely fascinating is that this is where Morocco's very first paved avenue was created – Avenue Mohamed V, formerly known as Avenue Mangin. Every time I walk down this iconic street, I can't help but think about all the history beneath my feet!

An Open-Air Architecture Museum

If you're anything like me and get excited about architecture, Gueliz is going to blow your mind! This neighborhood is essentially an open-air museum showcasing the modern urban planning of the 1930s. The Art Deco buildings with their distinctive balconies, the wide sidewalks perfect for leisurely strolls, and the geometric facades create this incredible atmosphere that feels both nostalgic and timeless.

I love spending afternoons here just wandering around, camera in hand, capturing the beautiful details of these architectural treasures. The way the afternoon light hits those Art Deco facades? Pure magic!

Iconic Spots You Can't Miss

The Legendary Colisée Cinema

This historic cinema is more than just a movie theater – it's a cultural landmark that has been entertaining Marrakech residents for decades. Even if you don't catch a film, the building itself is worth admiring.

Carré Eden

A perfect example of how Gueliz seamlessly blends the old with the new, this area buzzes with energy and offers great shopping and dining options.

Place du 16 Novembre

This square is always alive with activity and gives you a real taste of daily life in modern Marrakech. I often find myself people-watching here with a café au lait in hand.

Jardin Harti: Your Urban Oasis

One of my absolute favorite discoveries in Gueliz! This green space offers a peaceful retreat right in the heart of the city. Whether you need a break from shopping or just want to sit under the trees with a good book, Jardin Harti is your answer to finding tranquility in the urban buzz.

Where Tradition Meets Modernity

What makes Gueliz truly special is how it embodies Morocco's journey through time. You'll find prestigious schools alongside international brands, historic bookshops next to trendy cafés, and traditional Moroccan pastry shops sharing streets with modern boutiques.

I remember my first visit to one of the legendary local pâtisseries here – the combination of French influences and Moroccan flavors was absolutely incredible! It's these little moments that make living in Morocco such an adventure.

My Personal Take

After more than a decade in Morocco, Gueliz continues to surprise me. It's where I go when I want to feel the pulse of modern Marrakech while still being surrounded by history. Whether you're looking for great shopping, authentic dining experiences, or simply want to understand how Morocco has evolved over the decades, Gueliz offers all of this and more.

The neighborhood perfectly captures what I love most about Morocco – that beautiful ability to honor the past while embracing the future. It's not trying to compete with the Medina's ancient charm; instead, it complements it perfectly, showing you a different side of Marrakech's personality.

Planning Your Visit

If you're visiting Marrakech, don't just stick to the Medina (though it's absolutely magical too!). Give yourself at least half a day to explore Gueliz properly. Start with a morning coffee on Avenue Mohamed V, spend some time exploring the architectural gems, take a relaxing break in Jardin Harti, and finish with dinner at one of the neighborhood's fantastic restaurants.

Have you explored Gueliz during your time in Marrakech? I'd love to hear about your favorite discoveries in this fascinating neighborhood! Share your experiences in the comments below.

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